HomeNews

Dior (Dior) change Logo to full capitalization DIOR, to catch Logo last bus 2018

Like Tweet Pin it Share Share Email

Images from HAIBAO

Dior (Dior) New and Old Logo contrast

Extended Picture Reading: Dior

This year the news of brand bundles for Logo has been heard, and in less than a month left in 2018, luxury brand Dior (Dior) held its first show of Dior (Dior) 2019 early fall men’s wear series in Tokyo, Japan, while changing Logo to uppercase DIOR, Caught the last train to change Logo in 2018.

Pictures from visual China

Chen Feiyu in Dior (Dior) Bee embroidery Lien suit tie-dyed canvas shoes Sunshine handsome)

Extended Picture Reading: canvas shoes Dior joint-body embroidery

In fact, the new Logo has already appeared on various occasions, alternating with the old Logo. For example, Dior (Dior) 2019 early autumn men’s wear series release show just concluded in Tokyo each big publicity backplane.

Pictures from visual China

[strong > Beckham wearing Dior (Dior) suit with old flower sneakers mature and steady

Photo extended reading: canvas shoes, Dior jumpers, embroidered suits, sneakers, David Beckham suit

Pictures from visual China

Bella Hadid (BellaHadid) Dior (Dior) Wei dress, reflective satchel modern sense of the future

Photo extended reading: canvas shoes Dior jumper embroidered skirt hoodie (bodywear) satchel BellaHadid

Unlike Burberry (Burberry) , Thrlene / Celine (Celine) , and Barman (Balmain) , Dior (Dior) ‘s new Logo is really a quiet change. Dior (Dior) this year’s spring and summer, autumn and winter ready-to-wear show, as well as some stores have introduced the new capital Logo.

Picture from artist studio / agency

Prince Wen appears at Paris Fashion week 2019, Dior (Dior) Show

Photo stretch: Dior Paris Fashion week 2019 Spring / Summer Prince Wen

Pictures from visual China

New Yoshiko appears in Paris Fashion week 2019, Dior (Dior) Show

Photo extension: Dior Paris Fashion week 2019 Spring / Summer New Kuniko

The picture is from the photographer / creator himself

Yang Ying (AngelaBaby) present at Paris Fashion week 2019 Dior (Dior) Show

Photo stretch: Dior Paris Fashion week AngelaBaby2019 Spring and Summer

The new Logo capitalizes all four letters on the basis of retaining the Serif font. By comparing new and old fonts, you can see that there are different adjustments between the new capital font and the previous font.

Images from the WENN/ network

Dior (Dior) New Logo contrast

Extended Picture Reading: Dior

The new version deals with the prominent serif portion of the font strokes on a parallel line, with a smaller arc at the corner and a uniform reduction in the thickness of the font stroke (horizontal stroke) . Subtract as much as possible the more complex elements of the font itself on the basis of improved recognition so that it can be rendered better on the digital screen.

Pictures from Visual China / Web

Dior (Dior)

At the same time, the letter spacing becomes smaller, the whole looks very compact. Compared with the old Logo, the new Logo has a modern temperament.

Picture from brand diagram

“I Fe Blue- Dior (Dior) blues Night” exhibition and celebration

Extended Picture Reading: Dior Blue Wang Likun

In fact, Dior (Dior) , a brand new capital sign, began to show up in June 2017, when it first appeared in Shanghai at an event called “I Fe Blue- Dior (Dior) Blues Night.” But with the exception of some offline activities, the logo is not widely used.

Picture from brand diagram

Wang Luodan appears in “I Fe Blue- Dior (Dior) blues Night” exhibition and celebration

Extended Picture Reading: Dior Blue Wang Luodan

Picture from artist studio / agency

“I Fe Blue- Dior (Dior) blues Night” exhibition and celebration

Photo extension Reading: Dior Blue Zhao Liying

Since early October, Dior (Dior) has seen a new Logo, including its official global website, avatars of social media accounts and a series of new products recently introduced.

Pictures from Visual China / Web

Dior (Dior) social software screenshots

Extended Picture Reading: Dior

So Dior (Dior) also joined the “capitalization” army? After all, almost most luxury brands, Logo are all capital letters, so only Dior (Dior) a “honest man”, always have their own stubbornness.

Pictures from Visual China / Web

Brand logo

Now Dior (Dior) has finally fallen into a “social” brand & # 8230;

In fact, luxury brands use capital Logo, for a reason. Initially, it was intended to make it easier for consumers to “show off”: Chanel (Chanel) ‘s double C, Gucci (Gucci) ‘s double G, and Louis Vuitton LV (LouisVuitton) Logo, were all printed directly on top of the product. But after a period of time, people began to aesthetic fatigue, feel that “printed Logo bag too local”, so the brand gradually “Logo”, to the low-key direction of development.

Until the last two years, Supreme, Fidel (FILA) and other sports surges, full of personality young people hope to show their personal taste through the individual fashion items, find social belonging to each other, and be recognized by the group they desire. So the high-profile Logo products began to occupy the market by a large margin and luxury products returned to their own Logo. At the same time, the young demand for luxury brands, but also let Dior (Dior) finally took this step, the introduction of the traditional lining body and modern temperament of the new Logo.

Images from HAIBAO

Brand New and Old Logo contrast

However, the fashion brand rely on the change of Logo transshipment is good, that depends on the purchasing power of consumers after that, the newspaper friends feel that the former Logo good-looking or now good-looking?

Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.