Images from HAIBAO
Dior (Dior) New and Old Logo contrast
Extended Picture Reading: Dior
This year the news of brand bundles for Logo has been heard, and in less than a month left in 2018, luxury brand Dior (Dior) held its first show of Dior (Dior) 2019 early fall men’s wear series in Tokyo, Japan, while changing Logo to uppercase DIOR, Caught the last train to change Logo in 2018.
Pictures from visual China
Chen Feiyu in Dior (Dior) Bee embroidery Lien suit tie-dyed canvas shoes Sunshine handsome)
Extended Picture Reading: canvas shoes Dior joint-body embroidery
In fact, the new Logo has already appeared on various occasions, alternating with the old Logo. For example, Dior (Dior) 2019 early autumn men’s wear series release show just concluded in Tokyo each big publicity backplane.
Pictures from visual China
[strong > Beckham wearing Dior (Dior) suit with old flower sneakers mature and steady
Photo extended reading: canvas shoes, Dior jumpers, embroidered suits, sneakers, David Beckham suit
Pictures from visual China
Bella Hadid (BellaHadid) Dior (Dior) Wei dress, reflective satchel modern sense of the future
Photo extended reading: canvas shoes Dior jumper embroidered skirt hoodie (bodywear) satchel BellaHadid
Unlike Burberry (Burberry) , Thrlene / Celine (Celine) , and Barman (Balmain) , Dior (Dior) ‘s new Logo is really a quiet change. Dior (Dior) this year’s spring and summer, autumn and winter ready-to-wear show, as well as some stores have introduced the new capital Logo.
Picture from artist studio / agency
Prince Wen appears at Paris Fashion week 2019, Dior (Dior) Show
Photo stretch: Dior Paris Fashion week 2019 Spring / Summer Prince Wen
Pictures from visual China
New Yoshiko appears in Paris Fashion week 2019, Dior (Dior) Show
Photo extension: Dior Paris Fashion week 2019 Spring / Summer New Kuniko
The picture is from the photographer / creator himself
Yang Ying (AngelaBaby) present at Paris Fashion week 2019 Dior (Dior) Show
Photo stretch: Dior Paris Fashion week AngelaBaby2019 Spring and Summer
The new Logo capitalizes all four letters on the basis of retaining the Serif font. By comparing new and old fonts, you can see that there are different adjustments between the new capital font and the previous font.
Images from the WENN/ network
Dior (Dior) New Logo contrast
Extended Picture Reading: Dior
The new version deals with the prominent serif portion of the font strokes on a parallel line, with a smaller arc at the corner and a uniform reduction in the thickness of the font stroke (horizontal stroke) . Subtract as much as possible the more complex elements of the font itself on the basis of improved recognition so that it can be rendered better on the digital screen.
Pictures from Visual China / Web
Dior (Dior)
At the same time, the letter spacing becomes smaller, the whole looks very compact. Compared with the old Logo, the new Logo has a modern temperament.
Picture from brand diagram
“I Fe Blue- Dior (Dior) blues Night” exhibition and celebration
Extended Picture Reading: Dior Blue Wang Likun
In fact, Dior (Dior) , a brand new capital sign, began to show up in June 2017, when it first appeared in Shanghai at an event called “I Fe Blue- Dior (Dior) Blues Night.” But with the exception of some offline activities, the logo is not widely used.
Picture from brand diagram
Wang Luodan appears in “I Fe Blue- Dior (Dior) blues Night” exhibition and celebration
Extended Picture Reading: Dior Blue Wang Luodan
Picture from artist studio / agency
“I Fe Blue- Dior (Dior) blues Night” exhibition and celebration
Photo extension Reading: Dior Blue Zhao Liying
Since early October, Dior (Dior) has seen a new Logo, including its official global website, avatars of social media accounts and a series of new products recently introduced.
Pictures from Visual China / Web
Dior (Dior) social software screenshots
Extended Picture Reading: Dior
So Dior (Dior) also joined the “capitalization” army? After all, almost most luxury brands, Logo are all capital letters, so only Dior (Dior) a “honest man”, always have their own stubbornness.
Pictures from Visual China / Web
Brand logo
Now Dior (Dior) has finally fallen into a “social” brand & # 8230;
In fact, luxury brands use capital Logo, for a reason. Initially, it was intended to make it easier for consumers to “show off”: Chanel (Chanel) ‘s double C, Gucci (Gucci) ‘s double G, and Louis Vuitton LV (LouisVuitton) Logo, were all printed directly on top of the product. But after a period of time, people began to aesthetic fatigue, feel that “printed Logo bag too local”, so the brand gradually “Logo”, to the low-key direction of development.
Until the last two years, Supreme, Fidel (FILA) and other sports surges, full of personality young people hope to show their personal taste through the individual fashion items, find social belonging to each other, and be recognized by the group they desire. So the high-profile Logo products began to occupy the market by a large margin and luxury products returned to their own Logo. At the same time, the young demand for luxury brands, but also let Dior (Dior) finally took this step, the introduction of the traditional lining body and modern temperament of the new Logo.
Images from HAIBAO
Brand New and Old Logo contrast
However, the fashion brand rely on the change of Logo transshipment is good, that depends on the purchasing power of consumers after that, the newspaper friends feel that the former Logo good-looking or now good-looking?